O3+Maqui™ has long been an innovative supplement that stood in a category of its own. However, as the original packaging and visual identity began to show their age, I was tasked with leading a full rebrand of the product. After conducting in-depth research into leading competitors within the eye-care supplement market, I developed several modernized design iterations that elevated the product’s shelf presence while preserving the equity of its established name and formula.
A key focus of the redesign was highlighting one of the product’s most distinctive advantages: its unique capsule delivery system. By positioning this feature as the hero element of the brand, the new design clearly communicates what sets O3+Maqui™ apart from competing supplements.
Once the refreshed packaging direction was finalized, I expanded the updated aesthetic across all supporting marketing materials, creating a cohesive visual system for print, digital, and point-of-sale assets. This ensured consistent design language at every customer touchpoint, strengthened brand recognition, and supported a successful product relaunch.
